This blog is about the story of my family here in America. We arrived in the 1630s as Puritans, and became the common folk of the New World.

Ordering from the Sears catalog in the 1960s

When I was a kid in the 1960s, a lot of people used the Sears catalog. My mom was a typical American housewife of the 1960s, so we always had a Sears catalog around. As you know, these catalogs were widely used going back to the 1800s, and brought much-needed goods to far-flung places and lonely farms. But we lived right in the city, and it puzzled me that my mom would place her order through the catalog department and then drive down there and sit in the catalog department waiting room for them to hand the stuff over to her. I always thought, "wasn't the whole point of ordering from a catalog to get stuff delivered? I mean, the store was right there."

But this was all about convenience. A lot of women with young families did this. Rather than dragging a bunch of kids through a huge store like Sears, the thing to do was to look it up in the catalog, order it, and have it waiting for you when you got there. No hassle of delivery, just a whole lot of convenience. Today, with UPS and FedEx trucks everywhere, it's hard to imagine that that people would consider it more convenient to go get it themselves, but that's what people did.

And at Christmastime, we kids would "write to Santa" by asking for stuff in the Sears Wish Book. We were told that if it wasn't in The Sears Wish Book, Santa couldn't bring it. That was OK - everything was in there!
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